TYPOGRAPHY CASE PHOTOGRAPHY Case
Whether you choose uppercase or lowercase letters has a strong effect on the legibility of your text. Indeed, words set in all uppercase letters should generally be avoided — except perhaps for short headings — because they are difficult to scan.
We read primarily by recognizing the overall shape of words, not by parsing each letter and then assembling a recognizable word:
Words formed with capital letters are monotonous rectangles that offer few distinctive shapes to catch the eye:
We recommend downstyle typing for your headlines, subheads, and text. Downstyle is more legible because as we read we primarily scan the tops of words:
Notice how much harder it is to read the bottom half of the same sentence:
If you use initial capital letters in your headlines, you disrupt the reader's scanning of the word forms:
source TYPOGRAPHY CASE PHOTOGRAPHY http://webstyleguide.com
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